We write for B2B software that has to explain money, risk or hours saved, and we put the fee on the front of every job before we write a word. Eight kinds of work, from a $620 teardown to a $1,490 five-page site, each with its contents listed below.
If you already know which one you need, the index on this page jumps straight to it. If you only know that something reads wrong, skip down to the symptom list and we’ll point you.
Invoiced per project, half at kickoff and half when the files land. Mon–Fri 9am–5:30pm, evenings by appointment.
Every fee covers two rounds of edits and everything in its list. Under each job you’ll find what we need from you, so the first call is about your product and not about paperwork.
A 90-minute call, then an annotated redline of your homepage. You get the sentences we’d cut, the ones we’d keep, and three alternate headlines you can test the same week.
Plan names, feature lines and the FAQ underneath, rewritten so the middle tier makes sense without a sales call.
The page every buyer lands on, written top to bottom: hero, proof strip, three product moments, objection handling and the closing ask. Delivered section by section, so your designer can drop it straight in.
Five pages written as one argument: home, product, pricing, about and a use-case page. We interview two of your customers first, so the words on the page are the words they use.
Six emails that carry a release from the first teaser to the “did you see this?” follow-up. Each subject line names the exact day the pain happens.
Four emails across the first fourteen days, each pointing at one action that predicts a customer will stay: connect the bank feed, invite the approver, run the first report.
One customer, 900–1,200 words, opening on their calendar and not your logo. We run the interview and clear the quotes with them.
Sales one-pagers, a webinar invite series, an investor-update template. Tell us what’s stuck and we’ll quote one fixed number, anywhere from $600 to $1,500, within one working day.
Prices are per project, not per hour. Each one is invoiced half at kickoff and half on delivery, and covers everything in its list.
Most people arrive on the first call describing a feeling, not a deliverable. These are the sentences we hear, and where each one usually leads.
describe yours: (516) 754-3140I don’t know what’s wrong with the page. I only know something is.
That’s the most common one, and the cheapest to settle. A redline shows you where the sentence goes soft.
start with the teardown, $620Sales keeps rewriting the deck because the site doesn’t say it.
The homepage is the source every other document copies from. Fix it there once.
start with homepage messaging, $1,280Prospects ask for a demo just to find out what the middle plan includes.
Your pricing page is doing a sales call’s job without the words for it.
start with the pricing page, $865We shipped a big release and customers found out by accident.
A release needs a week of emails, each one with a reason to open it.
start with the launch sequence, $1,085Trials sign up, poke around, and never connect the bank feed.
Fourteen days, four emails, one action each. The activation step is the whole brief.
start with the onboarding drip, $795We have a happy customer and no way to show them to the next one.
One page that opens on their calendar will do more than six logos in a row.
start with a case study, $740Four people wrote this site over three years, and it reads like it.
Five pages, one argument, one voice guide to keep the next edit honest.
start with the whole site, $1,490The biggest job is the one people ask about, so here is its calendar. Smaller jobs run the same pattern, just shorter: kickoff, reading, draft, your pass, our revision, files.
The clock includes the two days you spend marking up our drafts, so the twelve days is what you’ll actually wait.
Single-deliverable jobs, like a case study or a pricing page, usually run five to seven working days. The turnaround is on every row of the rate card above.
There’s no hourly rate hiding behind any of this. Each extra has one flat number, quoted here so you can say yes or no on the spot.
Mon–Fri 9am–5:30pm, evenings by appointment.
68 Evans Avenue, Albertson, NY 11507
| third edit passAfter the two rounds in the fee, one more full revision. | $140 |
|---|---|
| extra customer interviewRecorded, transcribed and folded into the draft. | $160 |
| one more pageA sixth page on a full website job: security, integrations, a second use case. | $210 |
| html and plain-text emailsBoth versions of every email in a sequence, ready to paste into your sending tool. | $120 |
| half the turnaroundMoved to the front of the calendar. We take one rush job at a time. | +$220 |
Homepage messaging plus the launch email sequence, written together so the emails and the page make the same promise.
Separately $2,365 Fixed$2,140Ships in 12 working days.
book the pairA rewritten pricing page and the four-email onboarding drip, so the plan a customer picks is the plan the emails talk about.
Separately $1,660 Fixed$1,560Ships in 9 working days.
book the pair